Try Birch Mattresses in Midtown NYC
1056 3rd Avenue, New York, NY 10065
Lie on Birch in person at The Sleep Loft's Midtown showroom, 1056 3rd Avenue. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids. Compare it against the other top online brands with a sleep expert, then take white glove delivery across Manhattan. Walk-ins always welcome.
Birch at Our Midtown Showroom
Of the three organic brands here, Birch is the middle ground: softer and springier than the Avocado Green, simpler and less adjustable than the Naturepedic EOS. The Luxe Natural adds a cashmere blend on top.
Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.
- On the floor here
- the Birch Natural and Birch Luxe Natural organic latex hybrids
- Address
- 1056 3rd Avenue, New York, NY 10065
- Closest subway
- Lexington Av/59 St (4/5/6/N/R/W) · Lexington Av–63 St (F/Q)
- Hours
- Mon–Fri 11am–8pm · Sat 11am–7pm · Sun 11am–6pm
- Trial & warranty
- 365-night trial · 25-year warranty
- Phone
- (646) 400-5758
- Delivery
- white glove delivery, setup & old mattress removal
Visiting the Midtown showroom
The Midtown showroom on 3rd Avenue serves the East Side office crowd, and it is the most convenient of our Manhattan locations for anyone coming from Grand Central or Midtown East. Weekday evenings after work are the quietest window.
Shop Birch
Birch Luxe Natural Mattress – Organic Cashmere & Latex
$1,624.00
Birch Natural Organic Latex Mattress – Try In-Store
$1,373.00
Birch Plush Organic Mattress Topper
$372.50
Good to Know
Where can I try a Birch mattress in Midtown?
You can try Birch at The Sleep Loft's Midtown showroom, 1056 3rd Avenue, New York, NY 10065. Call (646) 400-5758. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids.
How does Birch compare to Avocado and Naturepedic?
All three are organic, and this is one of the few showrooms where you can lie on all three in one visit. Avocado is the firmest and most supportive. Birch is the middle ground — softer and springier, with the Luxe Natural adding a cashmere blend on top. Naturepedic is the one whose firmness you can actually change later by swapping internal layers.
Which Birch models are on the floor in Midtown?
At the Midtown showroom you can lie on the Birch Natural and Birch Luxe Natural organic latex hybrids. Birch sits between Avocado and Naturepedic on feel, and having all three on one floor is the cleanest way to tell organic builds apart.
How does Birch compare to the other brands on the floor?
Of the three organic brands here, Birch is the middle ground: softer and springier than the Avocado Green, simpler and less adjustable than the Naturepedic EOS. The Luxe Natural adds a cashmere blend on top. Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.
What should I know about the Midtown showroom?
The Midtown showroom on 3rd Avenue serves the East Side office crowd, and it is the most convenient of our Manhattan locations for anyone coming from Grand Central or Midtown East. Weekday evenings after work are the quietest window.
How do I get to the Midtown showroom?
The closest subway stations are Lexington Avenue/59 Street (4, 5, 6, N, R, W) and Lexington Avenue–63 Street (F, Q), both a short walk west. The Midtown showroom is at 1056 3rd Avenue, New York, NY 10065.
Do I need an appointment to try Birch in Midtown?
No — walk-ins are always welcome at the Midtown showroom during business hours, though booking an appointment reserves a sleep expert for a one-on-one Birch fitting. Hours are Mon–Fri 11am–8pm, Sat 11am–7pm, Sun 11am–6pm.
Can I buy a Birch mattress at the Midtown showroom?
Yes — The Sleep Loft is an authorized Birch retailer, so you can buy at the Midtown showroom or online at thesleeploft.com at the same price. Every Birch purchase carries its 365-night trial and 25-year warranty, plus The Sleep Loft's Forever Price Guarantee.
Does the Midtown showroom deliver Birch mattresses?
Yes — The Sleep Loft delivers Birch throughout Manhattan from the Midtown showroom, with white glove delivery, in-home setup and old mattress removal on qualifying orders. Most floor models are stocked locally, so next-day delivery is often available.
Try Birch at our other showrooms
Loved by Sleepers Across NYC, Brooklyn & New Jersey
Real Google reviews from shoppers who visited our showrooms.