Try Birch Mattresses in Chelsea NYC
231 West 18th Street, New York, NY 10011
Lie on Birch in person at The Sleep Loft's Chelsea showroom, 231 West 18th Street. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids. Compare it against the other top online brands with a sleep expert, then take free white glove delivery across Manhattan. Walk-ins always welcome.
Birch at Our Chelsea Showroom
Of the three organic brands here, Birch is the middle ground: softer and springier than the Avocado Green, simpler and less adjustable than the Naturepedic EOS. The Luxe Natural adds a cashmere blend on top.
Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.
- On the floor here
- the Birch Natural and Birch Luxe Natural organic latex hybrids
- Address
- 231 West 18th Street, New York, NY 10011
- Closest subway
- 18th St (1) · 14th St–8th Ave (A/C/E/L)
- Hours
- Mon–Fri 11am–8pm · Sat 11am–7pm · Sun 11am–6pm
- Trial & warranty
- 100-night trial · 25-year warranty
- Phone
- (646) 400-5758
- Delivery
- Free white glove delivery, setup & old mattress removal
Visiting the Chelsea showroom
The Chelsea showroom is our flagship and the easiest to reach from anywhere in Manhattan — one block from the 18th Street 1 train, and walkable from the Flatiron, the West Village and Union Square. It tends to be the busiest on weekend afternoons, so a weekday visit gets you more of a sleep expert’s time.
Shop Birch
Birch Luxe Natural Mattress – Organic Cashmere & Latex
$1,624.00
Birch Natural Organic Latex Mattress – Try In-Store
$1,373.00
Birch Plush Organic Mattress Topper
$372.50
Good to Know
Where can I try a Birch mattress in Chelsea?
You can try Birch at The Sleep Loft's Chelsea showroom, 231 West 18th Street, New York, NY 10011. Call (646) 400-5758. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids.
How does Birch compare to Avocado and Naturepedic?
All three are organic, and this is one of the few showrooms where you can lie on all three in one visit. Avocado is the firmest and most supportive. Birch is the middle ground — softer and springier, with the Luxe Natural adding a cashmere blend on top. Naturepedic is the one whose firmness you can actually change later by swapping internal layers.
Which Birch models are on the floor in Chelsea?
At the Chelsea showroom you can lie on the Birch Natural and Birch Luxe Natural organic latex hybrids. Birch sits between Avocado and Naturepedic on feel, and having all three on one floor is the cleanest way to tell organic builds apart.
How does Birch compare to the other brands on the floor?
Of the three organic brands here, Birch is the middle ground: softer and springier than the Avocado Green, simpler and less adjustable than the Naturepedic EOS. The Luxe Natural adds a cashmere blend on top. Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.
What should I know about the Chelsea showroom?
The Chelsea showroom is our flagship and the easiest to reach from anywhere in Manhattan — one block from the 18th Street 1 train, and walkable from the Flatiron, the West Village and Union Square. It tends to be the busiest on weekend afternoons, so a weekday visit gets you more of a sleep expert’s time.
How do I get to the Chelsea showroom?
The closest subway is the 18th Street station on the 1 line, about a block away at 7th Avenue, with 14th Street–8th Avenue (A, C, E, L) a short walk south. The Chelsea showroom is at 231 West 18th Street, New York, NY 10011.
Do I need an appointment to try Birch in Chelsea?
No — walk-ins are always welcome at the Chelsea showroom during business hours, though booking an appointment reserves a sleep expert for a one-on-one Birch fitting. Hours are Mon–Fri 11am–8pm, Sat 11am–7pm, Sun 11am–6pm.
Can I buy a Birch mattress at the Chelsea showroom?
Yes — The Sleep Loft is an authorized Birch retailer, so you can buy at the Chelsea showroom or online at thesleeploft.com at the same price. Every Birch purchase carries its 100-night trial and 25-year warranty, plus The Sleep Loft's Forever Price Guarantee.
Does the Chelsea showroom deliver Birch mattresses?
Yes — The Sleep Loft delivers Birch throughout Manhattan from the Chelsea showroom, with free white glove delivery, in-home setup and old mattress removal on qualifying orders. Most floor models are stocked locally, so next-day delivery is often available.
Try Birch at our other showrooms
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