Birch · Downtown Brooklyn

Try Birch Mattresses in Downtown Brooklyn

310 Atlantic Avenue, Brooklyn, NY 11201

Lie on Birch in person at The Sleep Loft's Downtown Brooklyn showroom, 310 Atlantic Avenue. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids. Compare it against the other top online brands with a sleep expert, then take white glove delivery across Brooklyn. Walk-ins always welcome.

Open 7 days · 11am–8pm (646) 400-5758

Get Directions Book An AppointmentWalk-Ins Always Welcome

Birch at Our Downtown Brooklyn Showroom

Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.

On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids
Address: 310 Atlantic Avenue, Brooklyn, NY 11201
Closest subway: Hoyt–Schermerhorn (A/C/G) · Nevins St (2/3/4/5)
Hours: Mon–Fri 11am–8pm · Sat 11am–7pm · Sun 11am–6pm
Trial & warranty: 365-night trial · 25-year warranty
Phone: (646) 400-5758
Delivery: white glove delivery, setup & old mattress removal

Visiting the Downtown Brooklyn showroom

The Downtown Brooklyn showroom on Atlantic Avenue is the most transit-connected of all ten — Hoyt–Schermerhorn, Nevins Street and Atlantic Avenue–Barclays Center are all close, which makes it the practical choice from Park Slope, Boerum Hill, Fort Greene and much of south Brooklyn.

Shop Birch

Birch Luxe Natural Mattress – Organic Cashmere & Latex $1,624.00

Birch Natural Organic Latex Mattress – Try In-Store $1,373.00

Birch Plush Organic Mattress Topper $372.50

View all Birch mattresses

Good to Know

Where can I try a Birch mattress in Downtown Brooklyn?

You can try Birch at The Sleep Loft's Downtown Brooklyn showroom, 310 Atlantic Avenue, Brooklyn, NY 11201. Call (646) 400-5758. On the floor here: the Birch Natural and Birch Luxe Natural organic latex hybrids.

How does Birch compare to Avocado and Naturepedic?

All three are organic, and this is one of the few showrooms where you can lie on all three in one visit. Avocado is the firmest and most supportive. Birch is the middle ground — softer and springier, with the Luxe Natural adding a cashmere blend on top. Naturepedic is the one whose firmness you can actually change later by swapping internal layers.

Which Birch models are on the floor in Downtown Brooklyn?

At the Downtown Brooklyn showroom you can lie on the Birch Natural and Birch Luxe Natural organic latex hybrids. Birch sits between Avocado and Naturepedic on feel, and having all three on one floor is the cleanest way to tell organic builds apart.

How does Birch compare to the other brands on the floor?

Of the three organic brands here, Birch is the middle ground: softer and springier than the Avocado Green, simpler and less adjustable than the Naturepedic EOS. The Luxe Natural adds a cashmere blend on top. Best for organic shoppers who found Avocado too firm but still want latex bounce rather than memory-foam sink.

What should I know about the Downtown Brooklyn showroom?

How do I get to the Downtown Brooklyn showroom?

The closest subway stations are Hoyt–Schermerhorn Streets (A, C, G) and Nevins Street (2, 3, 4, 5), with Atlantic Avenue–Barclays Center also nearby. The Downtown Brooklyn showroom is at 310 Atlantic Avenue, Brooklyn, NY 11201.

Do I need an appointment to try Birch in Downtown Brooklyn?

No — walk-ins are always welcome at the Downtown Brooklyn showroom during business hours, though booking an appointment reserves a sleep expert for a one-on-one Birch fitting. Hours are Mon–Fri 11am–8pm, Sat 11am–7pm, Sun 11am–6pm.

Can I buy a Birch mattress at the Downtown Brooklyn showroom?

Yes — The Sleep Loft is an authorized Birch retailer, so you can buy at the Downtown Brooklyn showroom or online at thesleeploft.com at the same price. Every Birch purchase carries its 365-night trial and 25-year warranty, plus The Sleep Loft's Forever Price Guarantee.

Does the Downtown Brooklyn showroom deliver Birch mattresses?

Yes — The Sleep Loft delivers Birch throughout Brooklyn from the Downtown Brooklyn showroom, with white glove delivery, in-home setup and old mattress removal on qualifying orders. Most floor models are stocked locally, so next-day delivery is often available.

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