Try Helix Mattresses in Midtown NYC
1056 3rd Avenue, New York, NY 10065
Lie on Helix in person at The Sleep Loft's Midtown showroom, 1056 3rd Avenue. On the floor here: the Helix Luxe and Helix Elite collections — all six comfort options (Sunset, Moonlight, Midnight, Dusk, Dawn, Twilight) plus Helix Plus. Compare it against the other top online brands with a sleep expert, then take white glove delivery across Manhattan. Walk-ins always welcome.
Helix at Our Midtown Showroom
Helix carries more distinct feels than any other brand on this floor. Where Casper and Leesa each offer one or two builds, Helix splits into six, so the useful comparison is usually Helix against Helix rather than Helix against a competitor.
Best for shoppers who are not sure what firmness they want, since a sleep expert can walk you down the Luxe line from softest (Sunset) to firmest (Dawn) in a single visit.
- On the floor here
- the Helix Luxe and Helix Elite collections — all six comfort options (Sunset, Moonlight, Midnight, Dusk, Dawn, Twilight) plus Helix Plus
- Online order only
- the base Helix collection
- Address
- 1056 3rd Avenue, New York, NY 10065
- Closest subway
- Lexington Av/59 St (4/5/6/N/R/W) · Lexington Av–63 St (F/Q)
- Hours
- Mon–Fri 11am–8pm · Sat 11am–7pm · Sun 11am–6pm
- Trial & warranty
- 365-night trial · 10-year warranty
- Phone
- (646) 400-5758
- Delivery
- white glove delivery, setup & old mattress removal
Visiting the Midtown showroom
The Midtown showroom on 3rd Avenue serves the East Side office crowd, and it is the most convenient of our Manhattan locations for anyone coming from Grand Central or Midtown East. Weekday evenings after work are the quietest window.
Shop Helix
Helix Twilight Luxe Firm Mattress with GlacioTex™ Cooling Cover – Side Sleeper Pressure Relief
$1,306.00
Helix Twilight Elite Mattress
$1,968.00
Helix Midnight Elite Mattress
$1,968.00
Helix Midnight Luxe Mattress with GlacioTex™ Cooling Cover, Zoned Lumbar Support
$1,306.00
Helix Midnight Luxe Mattress - Includes TENCEL™ Cover
$1,119.00
Helix Twilight Luxe Mattress - Includes TENCEL™ Cover
$1,119.00
Helix Plus Elite Mattress
$1,968.00
Helix Plus Luxe Mattress - Includes GlacioTex™ Cooling Cover
$1,405.00
Good to Know
Where can I try a Helix mattress in Midtown?
You can try Helix at The Sleep Loft's Midtown showroom, 1056 3rd Avenue, New York, NY 10065. Call (646) 400-5758. On the floor here: the Helix Luxe and Helix Elite collections — all six comfort options (Sunset, Moonlight, Midnight, Dusk, Dawn, Twilight) plus Helix Plus.
How do I know which Helix firmness is right for me?
Helix sells its range through an online quiz, but the six Luxe and Elite options are really just points on a softness scale: Sunset is the softest, then Moonlight, Midnight, Dusk and Twilight, with Dawn the firmest. Helix Plus is built separately for heavier sleepers. In the showroom a sleep expert will usually put you on two or three next to each other rather than all six, because the differences are obvious once you are lying down and almost impossible to judge from a description.
Which Helix models are on the floor in Midtown?
At the Midtown showroom you can lie on the Helix Luxe and Helix Elite collections — all six comfort options (Sunset, Moonlight, Midnight, Dusk, Dawn, Twilight) plus Helix Plus. By contrast, the base Helix collection can be ordered online rather than tested in this showroom. Helix builds a different mattress for each sleeping position, so the whole point is feeling two or three side by side rather than taking the online quiz on faith.
How does Helix compare to the other brands on the floor?
Helix carries more distinct feels than any other brand on this floor. Where Casper and Leesa each offer one or two builds, Helix splits into six, so the useful comparison is usually Helix against Helix rather than Helix against a competitor. Best for shoppers who are not sure what firmness they want, since a sleep expert can walk you down the Luxe line from softest (Sunset) to firmest (Dawn) in a single visit.
What should I know about the Midtown showroom?
The Midtown showroom on 3rd Avenue serves the East Side office crowd, and it is the most convenient of our Manhattan locations for anyone coming from Grand Central or Midtown East. Weekday evenings after work are the quietest window.
How do I get to the Midtown showroom?
The closest subway stations are Lexington Avenue/59 Street (4, 5, 6, N, R, W) and Lexington Avenue–63 Street (F, Q), both a short walk west. The Midtown showroom is at 1056 3rd Avenue, New York, NY 10065.
Do I need an appointment to try Helix in Midtown?
No — walk-ins are always welcome at the Midtown showroom during business hours, though booking an appointment reserves a sleep expert for a one-on-one Helix fitting. Hours are Mon–Fri 11am–8pm, Sat 11am–7pm, Sun 11am–6pm.
Can I buy a Helix mattress at the Midtown showroom?
Yes — The Sleep Loft is an authorized Helix retailer, so you can buy at the Midtown showroom or online at thesleeploft.com at the same price. Every Helix purchase carries its 365-night trial and 10-year warranty, plus The Sleep Loft's Forever Price Guarantee.
Does the Midtown showroom deliver Helix mattresses?
Yes — The Sleep Loft delivers Helix throughout Manhattan from the Midtown showroom, with white glove delivery, in-home setup and old mattress removal on qualifying orders. Most floor models are stocked locally, so next-day delivery is often available.
Try Helix at our other showrooms
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